target audience

Our target audience will mainly consume of students , young industry professionals seeking work within the industry then free lancers , industry educators being companies such as Gnomon , escape studios and digital tutors and the animation companies who show their own showreels i.e framestore , the mill , double negative and dreamworks etc

finance

firstly brainient would have to give perhaps a free trial to students via perhaps their universities that do animation courses the version of brainient not having all the techniques they have in their original software but enough for student to do something with it , then through that it should provide valuable endorsement when companies see this thus alllowing us to pitch to companies giving them the full software package at the price offered by brainient already.

The ideas

so the initial idea is using brainient software to show hidden sections that are within a certain video clip, we would intergrate this within animation showreels that would then show the breakdown of the initial clip showing how it was made or certain parts of it. the target audience would be animation students or recent graduates , animation companies as well as online tutorial companies providing animation tutorials so they can give the overall tutorial and give then indepth tutorials within that on sections of the original tutorial for students who didnt understand a certain part.

market research

soooo firstly one has to know the market that its making its product for this is normally done by both primary and secondary research.
primary research is research is research that is non-exist ant already and has to be obtained by going out into the public and collecting it through means such as questionnaires , field work and controlled experiments this is known as quantitative data other means are focus groups and observing people within the public this type of research is qualitative data

this allows you to have a more focused research onto what your looking for by controlling the questioning your giving to get the desired data you require however the disadvantage of this is that it is time consuming and can be quite expensive.

secondary research means looking through books , websites and various articles that can help you to know your market and help your business this is normally one of the main streams of research that is done to find various things such as whether a product was a fad or a trend and allows you to understand what products might be a continuous success within the market